Our discussion about all things business got me thinking again about the most successful hints and tips I've learnt which I could share with a new small business. One of the key things I've grasped is that you absolutely have to understand that you ARE your business.
It would be no good dressing in jeans and a hoodie and then trying to sell fab frocks and gorgeous gowns now would it?! It's the same for all small businesses, if you don't know enough about your products, in my case; who they will suit, the style they echo or the ethos behind them, then you are not going to be able to market them very well.
|Know your body shape|
As a small business, you have to love what you do, or the time, effort and initial lack of immediate reward for all your hard work may get to you.
|McCalls pattern ad c.1950s|
Marketing yourself with integrity and authenticity is really important. We've all been into an independent shop professing to be a boutique yet the assistants somehow don't represent the whole deal- imagine walking into a vintage shop where the assistant is dressed head to toe in Top Shop? Or the house-party seller of cookware or books who clearly doesn't use them or can justify their prices!
|Famous plastic food storage party c.1950s!|
Here's to the success of BeBopaLouLou Vintage!